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Record year at the town's Palace Theatre - again!

Once again, the Palace Theatre has enjoyed its best year ever for attendance. Mansfield's historic entertainment venue has for the second consecutive year, seen record numbers of tickets sold in 2018/2019. Drawing audiences from both the Mansfield District areas and from much further away, it programmes a wide variety of shows to attract audiences of all ages.

Palace Theatre

The Theatre is a thriving asset within the town's economy and has programmed more productions and performances to accommodate this.  The result is that numbers have increased to a new record level, to just under 104,000 tickets sold in the last financial year.  On average each production was 75% sold and the hugely popular annual pantomime was 95% sold for Snow White Christmas 2018.  Compared to the national benchmarking for other theatres of this size at 56%, this shows how well supported and loved the Palace Theatre is. 


Mike Robinson, Strategic Director said: 
"The Palace Theatre is an important cultural asset to Mansfield - its continued success demonstrates that the venue is popular with local people and has wider appeal as a visitor attraction. The ambitious programme of events will continue to encourage more people to come to Mansfield and enjoy its entertainment offer. The theatre is the corner stone of the town's visitor economy and it is excellent news that audience numbers are at record levels". 


The council's vision is for Mansfield to be a desirable place to live, work, visit and invest. It is committed to developing and delivering a place-shaping programme of improvement that encourages economic growth, improves wellbeing and raises aspirations for Mansfield district. 


The Theatre is proud to receive a significant amount of customer feedback via a range of ways, be it a questionnaire emailed out, or comments on social media and even letters sent in.  Comments regarding the shows, the venue and its staff, helps the team build on new ideas such as ranges in the bar, programming and customer service delivery.  Due to the high levels of the praise received, the Theatre Management are applying for the UK Theatre Awards Most Welcoming Theatre 2019 by demonstrating how place, people and programming form part of their welcoming persona.  Some of the comments received include: 


"A fabulously friendly venue.  I've seen a few shows at this venue and have always been taken back by how friendly everyone is who works there.  Well done guys.  A charming town centre theatre with terrific service standards.


"Yet again another fantastic production.  Small theatre with good views, well worth a visit. Will we visit again? Definitely!

"Love visiting this theatre.  Staff always happy to help with a smile.  And I can always find a show that entertains me.  Well done Palace for offering such a huge selection.


The venue was also recently awarded the Gold Customer Service award by the town's BID team (Business Improvement District).  This was for striving towards providing excellent and outstanding service to the visitors of Mansfield town centre. 


So what is next for the Palace?  The Staff are aiming to achieve a huge milestone with the support of the Palace Theatre customers, for the attendance total to hit two million since the Palace was refurbished with National Lottery money in 1997.  It seems this is highly achievable this side of Cinderella's clock striking midnight!   


To find out more about what's on at the Mansfield Palace Theatre, click here.  

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